Official Network of the New England XPO for Business at Boston
Created by the Boston Chapter of the American Marketing Association
Connect and converse with New England's most accomplished marketing masters. Enjoy discussions on all things marketing! Join us now to discuss best practices in marketing and make some new friends along the way! Get involved, get connected!
Members: 40
Latest Activity: Sep. 2, 2009
What are the discussions that you all expected to be involved with in this group and what would be of interest to you? Personalized communications, social media, direct marketing, corporate branding,…
Started by Rick Littrell Jul. 23, 2009.
Now that the XPO is over, what did you learn? Did you gain any insight into strategies or technologies from the seminars/workshops that you attended? What it worth your time? Did you connect with any…
Started by Rick Littrell. Last reply by Lew Sabbag May. 28, 2009.
With over 15,000 expected to attend, +300 exhibitors, +36 seminars the XPO will be the MUST attend event for Boston business professionals. What do you think will show as marketing trends? What will…
Started by Rick Littrell. Last reply by Margie Mintz May. 18, 2009.
I'm building a holiday marketing calendar template at the moment, and looking for examples of companies that have conducted marketing campaigns around a holiday. Let me know if you have any examples…
Started by John Cass May. 16, 2009.
What is working for you in the current economy, what's not working. How are you listening to customers? How are you developing new channels and building new products?
Started by John Cass. Last reply by Wil Porter May. 7, 2009.
As we all go more on line and what real time measurement, how are your using print components in your marketing strategy for lead gen and event promotion?
Started by Rick Littrell. Last reply by John Cass Apr. 30, 2009.
I still would like some feedback on this question, if you have the time... "Is it more important for the individual to be the prime focus of a social media strategy or should the brand establish a "…
Started by Rick Littrell. Last reply by Rick Littrell Apr. 30, 2009.
OK...I'm pretty sure Marketing and Sales people are at odds most of the time. Partly because they don't think the same, feel the same things are important, and don't normally understand (or have muc…
Started by Stephen Melanson. Last reply by Rick Littrell Apr. 20, 2009.
I am looking forward to having discussions on all things marketing! The beauty of this group is that we can cross into any marketing topic, including direct marketing, social media, interactive,... I…
Tagged: manager, community, introduction, questions, burning
Started by Rick Littrell Apr. 19, 2009.
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