Official Network of the New England XPO for Business at Boston
Created by the Boston Chapter of the American Marketing Association
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Paul calderwood
- Male
- Wilmington, Massachusetts
- United States
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Paul calderwood's Page
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Small businesses are the backbone of our economy and the birth place of innovation. Join this group to discuss, support and to connect with the men and women of the small business community.
Profile Information
- My Company
- Calderwood Consulting
- My Title
- President
- My Industry
- Fire and Life Safety Consulting
- About Me
- I am the President of a Fire and Life Safety Consulting firm that works with businesses of all size to develop the legally required fire plans and evacuation plans and the associated training that goes along with it. I am also a Deputy Fire Chief / Fire Marshal for a city north of Boston.
- My Company Website
- http://www.calderwood.net
AMA Boston
Latest Activity
What Will "E-Commerce 2.0" Look Like in the Next Few Years?
CEO insights: e-tailers’ take on SEO, Online Marketing, Mobile, Social Media
Some highlights from the MITX panel at the Microsoft NERD Center in Cambridge, MA
“Advertising within social…
These will outlast any link-building, SEO, or other short-term techniques.
Timeless Search Marketing and Social Media Tips
* Be up-front about who you are and what you do.
* Use the words that searchers are using.
* Be honest. No one likes being…
Jonathan Kranz's blogging and newsletter tips for communicating with clients and prospects at
Mirror customers' concerns
* Offer info of real value: expertise and experience they can use
* Spread around where applicable on your site
* Social media…
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