Official Network of the New England XPO for Business at Boston

Created by the Boston Chapter of the American Marketing Association

All Blog Posts (41)

Search Blog Posts

Suzanne McDonald CEO insights: e-tailers’ take on SEO, Online Marketing, Mobile, Social Media

What Will "E-Commerce 2.0" Look Like in the Next Few Years? CEO insights: e-tailers’ take on SEO, Online Marketing, Mobile, Social Media Some highlights from the MITX panel at the Microsoft NERD Center in Cambridge, MA “Advertising within social media is different from community-building: It's about demand-generation. Search, on the other hand, is really about demand-satisfaction.” -- Brian Eberman - CEO, Avenue 100 Media Solutions “Need to focus on value proposition, grow and evolve, keep e… Continue

Added by Suzanne McDonald on February 1, 2010 at 9:00am — No Comments

Suzanne McDonald Peering into 2010: Timeless tips for Search Marketing, SEO, and Social Media

These will outlast any link-building, SEO, or other short-term techniques. Timeless Search Marketing and Social Media Tips * Be up-front about who you are and what you do. * Use the words that searchers are using. * Be honest. No one likes being mislead. * Be yourself. People do business with people, not institutions. * Provide useful information in a concise manner. * Consider how you like to be treated and pay it forward. * If you're not sure, ask for advice. * Be considerate of peop… Continue

Added by Suzanne McDonald on December 29, 2009 at 4:00pm — No Comments

Suzanne McDonald Jonathan Kranz's blogging and newsletter tips for communicating with clients and prospects at http://Blog.DesignatedEditor.com

Jonathan Kranz's blogging and newsletter tips for communicating with clients and prospects at Mirror customers' concerns * Offer info of real value: expertise and experience they can use * Spread around where applicable on your site * Social media: think about it strategically * Where are people who are interested in this content gathered? More at Blog.DesignatedEditor.com Continue

Added by Suzanne McDonald on December 22, 2009 at 10:00am — No Comments

Willow Wilson Free Ebook on Social Networking and Leveraging Social Media

I ran across this free ebook yesterday on social networking and was very impressed by what I learned. The sections on Facebook and Twitter were by far the best. Here is the location where you can download it from: http://tinyurl.com/ya2xyqo Continue

Added by Willow Wilson on October 6, 2009 at 5:28pm — No Comments

Willow Wilson Free 1 Year Subscription to Website Magazine

This was forwarded to me yesterday, and I thought I would share this with all of my friends since most of you have a website of your own. This is the top magazine for people with a website, and they are giving away subscriptions to boost their readership. The free subscription is the one on the right side of the web page below: http://tinyurl.com/yeaqe7o Feel free to pass it along to your friends also. Enjoy... Continue

Added by Willow Wilson on September 25, 2009 at 3:27pm — No Comments

Christopher Nielsen Funny Video speaks truth to Vender-Client relationships

Here is a follow up on an earlier post about building quality customer relationships. One of our partners shared this Youtube video with me. So often this has been the way customers look at billing when it comes to vendor client relationships. The Vendor Client relationship - in… Continue

Added by Christopher Nielsen on June 2, 2009 at 8:40am — No Comments

Christopher Nielsen 3 New programs to help small businesses grow and prosper

This week CNP Integrations launched three new programs to help small businesses grow and prosper. Over the past few months we have been listening to the chatter in the blogosphere and comments by our customers and prospects. After all we are here to fill the needs of our current and future customers so they can in turn respond to their customers. The programs are designed to meet the needs for a range of small business owners

… Continue

Added by Christopher Nielsen on May 25, 2009 at 8:24pm — No Comments

Brindey Weber Crib notes for 3 of Tuesday's lectures

The New England Expo was a huge success and many of the presentations were jam-packed. Which means, of course, that not everyone got to see them. Here is a Cliff Notes version of three I attended. John Kellogg, Sr. Public Relations Strategist at Commonwealth Creative Associations was the moderator for the “Managing PR in a Crisis” panel discussion. The three panelists were Donna Morrisey, Director of Public Relations and Corporate Affairs at the American Red Cross, Tomas Lee, Partner and Directo… Continue

Added by Brindey Weber on May 21, 2009 at 2:00pm — No Comments

Alyssa Dver Post-event discount for No Time Marketing

First, congratulations to all the organizers, presenters and participants. Yesterday's event was outstanding and I left with many new ideas, friends and business energy. I hope you all did too. In my session yesterday, I offered all attendees a 15% off all No Time Marketing purchases from my website: www.notimemarketing.com. I've received a bunch of emails asking for that discount code and I have no problem letting everyone (attendee or not) use it. On the site, use XPO and it will automaticall… Continue

Added by Alyssa Dver on May 20, 2009 at 9:48am — 2 Comments

Christina Inge Workshop Preview: Building Your Website as a Sales Powerhouse-An Interview with George Nikanorov

In their workshop "Building Your Website as a Sales Powerhouse," George Nikanorov and Ari Roy will look at some of the ways that integrating collaboration tools with your existing website can help drive sales by fostering greater cooperation between sales and marketing, as well as ways of utilizing social media tools to increase conversion rates. In a recent email interview, George Nikanorov discussed the benefits of Web 2.0 tools for sales teams. 1. What are some of the greatest mistakes bu… Continue

Added by Christina Inge on May 18, 2009 at 5:00pm — 1 Comment

Christopher Nielsen 100's of Entrepreneur and small business resources

This is a post from my company blog at: http://www.cnpintegrations.com/myblog

As an entrepreneur I always have to look for tools that can help our business become more successful, improve our ability to compete and

… Continue

Added by Christopher Nielsen on May 18, 2009 at 4:30pm — No Comments

Lance Gomes Interview with Susan Labandibar, Panelist: “Leveraging Technology for Customer Satisfaction and Business Growth”

Leveraging Technology for Customer Satisfaction and Business Growth Panelist Interview, New England Xpo for Business Susan Labandibar, President and CEO of Tech Networks of Boston, will be sharing breakthroughs in Sustainable IT, and how these developments can have a positive impact on your business today and in the future. … Continue

Added by Lance Gomes on May 18, 2009 at 2:24pm — No Comments

Stephen Melanson 1 last minute "Memory" tip

Your success at the Xpo will have as much to do with memory as anything else. You can have the best service or widget in the world, but if you can't get people to remember the right things, you're lost. Simplify your message - make sure differentiation is the priority for your communications (why you're better than the competition) - and proceed accordingly. My unofficial estimate of how long it takes for something to go from "current" to "memory" is .00002 seconds. Therefore, it's the memor… Continue

Added by Stephen Melanson on May 18, 2009 at 1:46pm — No Comments

Lew Sabbag An Interview with Bob Cargill, Social Media Panelist

Building an Influential Social Network: Understanding and Optimizing Social Media Seminar New England XPO, Tuesday May 19, 2009 3:00 pm, Room #7, A/M2 - Boston Convention Center A conversation with Bob Cargill, AMA Boston guest panelist and Creative Director at Nowspeed, an Internet marketing agency in Westborough. First Bob, thanks for joining our AMA panel on Social Media here at the XPO. And congratulations as well… You have just been selected as 2009 Direct Marketer of th… Continue

Added by Lew Sabbag on May 18, 2009 at 8:30am — No Comments

John Cass 15 Social Media Tips for B2B

The New England XPO is all about B2B business and this site is a social network. I thought I'd write a series of tips about B2B social media. Five Tips For B2B Blogging 1) Freedom to publish. You no longer have to rely on trying to get published in legacy media - with blogs you can publish your own business content. 2) Pick a blogging platform. Easy to set up, several popular blogging platforms are available; including Google's Blogger, WordPress and Six Apa… Continue

Added by John Cass on May 18, 2009 at 8:00am — No Comments

Kevin Flavin Interview With Alyssa Dver - Workshop Leader: "Master Marketing in No Time"

Master Marketing in No Time Workshop Leader Interview - New England Business XPO

Known as “Ms. Marketing” by her clients and fellow employees, Alyssa is the author of the new book, "No Time Marketing: small business-sized steps in 30 minutes or less." She has worked as a Chief Marketing Officer (CMO) within o… Continue

Added by Kevin Flavin on May 18, 2009 at 7:00am — No Comments

Elizabeth Pilgrim Updated- New Generation of the 5LINX /Globalinx CU2000 Videophone - Now Available!!!

Top 10 reasons to Choose GLOBALINX-180209.pdf

Voice Over Internet Protocol - (VOIP) Unlimited local &… Continue

Added by Elizabeth Pilgrim on May 18, 2009 at 12:34am — No Comments

Kevin Flavin Interview With Nancy Michaels - Speaker: "Top 10 Ways to Perfect Your Pitch When You're Pitching Yourself to Corporate America!"

Top 10 Ways to Perfect Your Pitch When You're Pitching Yourself to Corporate America! Speaker Interview - New England Business XPO

Author of five books on marketing for small businesses, including Off the Wall Marketing Ideas, which she co-authored with Debbie Karpowicz Kickham (… Continue

Added by Kevin Flavin on May 17, 2009 at 8:00pm — No Comments

Cathy Harrison Interview with Stephen Melanson: Verbal Branding - Growing Sales, Improving Business Culture

“Verbal Branding – Growing Sales, Improving Business Culture” Speaker Interview - New England Biz Expo Stephen Melanson is President of Melanson Consulting, a verbal branding development and instruction company. Stephen is a professional teacher, consultant, personal branding coach, and verbal branding expert. Literally unique in the branding marketplace, his service fills the gap of a verbal, conversational application for brand positioning. He will conduct a workshop at the N… Continue

Added by Cathy Harrison on May 16, 2009 at 12:00am — No Comments

Bob Hackenson Do You Follow Up With All Of Your Trade Show Leads?

Did you know that 79% of trade show leads are never followed up on? This statistic may not surprise you, but I find this statistic staggering since these leads directly affect the trade shows return on investment. The main purpose of a company to exhibit at a trade show, aside from rolling out a new product, is to generate sales leads. Some of these leads will be superior to others, but if you are collecting these leads properly and qualifying the perspective client, then most should offer oppor… Continue

Added by Bob Hackenson on May 15, 2009 at 10:14pm — No Comments

Featured Blog Posts

View All

Latest Blog Posts

Most Popular Blog Posts

Blog Topics by Tags

Monthly Archives

2010

2009

AMA Boston

This professional network has been brought to you by the Social Media experts and Marketing professionals at the Boston Chapter of the American Marketing Association (AMA Boston) in partnership with Event Management.

Latest Activity

Suzanne McDonald updated their profile
March 3
Nancy Loderick updated their profile
March 3
Suzanne McDonald added a blog post
What Will "E-Commerce 2.0" Look Like in the Next Few Years? CEO insights: e-tailers’ take on SEO, Online Marketing, Mobile, Social Media Some highlights from the MITX panel at the Microsoft NERD Center in Cambridge, MA “Advertising within social…
February 1
Suzanne McDonald added a blog post
These will outlast any link-building, SEO, or other short-term techniques. Timeless Search Marketing and Social Media Tips * Be up-front about who you are and what you do. * Use the words that searchers are using. * Be honest. No one likes being…
December 29, 2009
Suzanne McDonald added a blog post
Jonathan Kranz's blogging and newsletter tips for communicating with clients and prospects at Mirror customers' concerns * Offer info of real value: expertise and experience they can use * Spread around where applicable on your site * Social media…
December 22, 2009
David Murphy updated their profile
December 20, 2009
Brindey Weber and Eduardo Crespo are now friends
November 19, 2009
Steven Shapiro, Esq. updated their profile
November 2, 2009

© 2010   Created by Myles Bristowe

Badges  |  Report an Issue  |  Privacy  |  Terms of Service